The target audience is esports teams; they need a logo that conveys the word quantum, so the logo is designed to encapsulate quantum energy. The logo features a deconstructed geometric mask to give it a futuristic look, paired with an atom structure to symbolize energy. The jersey, apparel, ID card, and signage are designed to draw attention to the team and their brand. The social media campaign and billboard are designed to promote merch sales as well as gain support for the team and events.