The target audience is the town of Versailles; they need a logo and promotions that effectively showcase their community and history. The logo features a simple chicken with a title banner that highlights the city's dependence on chicken exports and its farming culture. The logo is utilized on several structures and items to display the town's architecture and style. A water tower, a business card, and a sidewalk to show historical and cultural importances. A shirt and work truck to show its hard-working small-town values.