The target audience is energy drink consumers. I designed a can that embodies the feeling of an adrenaline rush to catch their attention. The can design features a mechanical heart with sharp typography to represent how hearts work like machines, pumping adrenaline through veins and fueling our bodies. The flavor variants, transit media, and drink display are designed to express the brand's vibe and mechanical feel. The social media campaign, billboard, energy mix, apparel, and lanyard are designed to bring attention to merch and products.